Entries for March 2015

While March Madness still isn’t over just yet (Go Green!), the month of March has come to a close. So we’ve got to wrap up our March Madness Challenge. How’d you do? How was your March Madness Marketing Makeover Month? I only wish I’d thought of that alliteration a month ago when this whole thing […]

Hi! So after the longest, most eventful (in good ways and bad) Spring Break of my entire life, Monday morning hit me like a sledgehammer.  And while the day did eventually get better, I’ve been feeling a little sledgehammered all day. I was productive. I got a lot of school work done. I got an […]

Reports from the field this week are that some folks experienced a dip in the Facebook likes recently. Don’t panic. I found out because someone tagged me on this graphic: I’m not sure where this came from, but whoever panicked didn’t read up very well on what Facebook was ACTUALLY doing. Which is this: pages […]

Alright, Friday’s post explained what a press kit is and why you need it. So as our final March Madness challenge, we off you this outline for compiling your own press kit. It’s important to recognize that this doesn’t have to be fancy schmancy. Keep it simple! This is another five minute task. It may […]

After a dreadful winter (which, I realized is redundant) we finally made it March 20 which means SPRING. Only technically, of course. It likes to snow all the way through May here. Because that makes sense. So while it didn’t feel terribly Spring-y while I trudged through the sleet up on campus today, I’m in […]

Does your business have a press kit? Wait, back up. Do you know what a press kit is? A press kit is a way for you to give reporters the tools they need to write a story about you. Assuming you want them too…. You do! Even in the age of content marketing and social […]

As Jensie promised in her post last week, this week’s March Madness challenge is to do your own boilerplate audit. Here’s the gist: Q: How do I do a boilerplate audit? A: Start with your elevator pitch. Write it down. Now, from there, look at all the places you write an ABOUT blurb for your […]

Happy St. Patty’s day, everyone! Sure hope you wore green today. Or, if you didn’t, that you don’t have the kind of friends that would actually pinch you for not wearing green. So, typically, St. Patrick’s Day is regarded as an Irish holiday. Clovers, green, leprechauns, and beer (supposedly all things Irish). But today’s fun fact (brought […]

Recently, I’ve been working with a client to clean up her online bios. As she has a prolific web presence, we have scoured high and low to make sure all her online bios say the same things. As she has changed her offerings, published a book, and is actively working to grow her brand in […]