The Team



Chief Strategist

I value innovation and great copy. We can do a lot with words – whether it’s a small tagline on a billboard or brief conversation with a stranger in a grocery line. My education is teaching rhetoric and composition, and I find that helps me connect with the people I’m working with who are struggling to write their brochure or web copy. I help fill in the blanks, make a narrative, tell a story. My experience in marketing helps me fit those individual pieces into the bigger picture and building a brand image, voice, and identity. I have experience with small to large businesses, products and services, and tactics from social media to press releases.

I graduated from UM-Flint with an MA in English with concentrations in composition and rhetoric and American literature in December 2011. My marketing experience ranges from helping get a local roller derby league off the ground to most recently working with a mid-level business to business tech company helping them refine their messaging and focus on specific client types. There are lots of ways I can help your organization grow and meet your goals – even with just a short meeting to hear your plans and ideas. I’ll be nice but always tell you what you need to hear to make a difference.

When I’m not running around being a mom to my two wonderful kids and a partner to a super smart DO/PhD neurology resident, I like to read, CrossFit, sometimes bake, garden, and play Killer Bunnies. I also really enjoy exploring the Sacramento area and beautiful Northern California!



Lead Designer

As a designer I take my inspiration from everything I see and read on a daily basis, informed by my background as a fine artist. The needs of the client are paramount for me; I approach each project with a fresh view based upon the unique circumstances and requirements of the moment. I’m at my happiest when I can design something for a client that will exceed their expectations.

I have extensive experience working on a wide variety of corporate design projects, including full branding packages, as well as any number of print projects and web graphics. As well as these conventional graphic applications, I also have experience designing large print vehicle graphics for vinyl wrapping.

I live in Portland, Michigan with my wife and kids. I’ve got too many hobbies to name here, but let’s just boil it down to what I do most: I bake bread, I make cheese, and I tend bonsai trees.



Creative Director

For me, creativity is fueled by curiosity--and a lot of caffeine, of course. I’ve always been an artist--writing and performing poetry and nonfiction and designing for print and digital media--and for the last thirteen years, I’ve been an educator. My passion is helping students of all ages become successful by asking provocative questions of, and developing innovative responses to, the world around them. As an artist, I know that one individual expression can lead to valuable insight for many. As an experienced teacher, I know when to be firm and when to be flexible, and I’m constantly evaluating and reevaluating the best approaches to challenging situations.

I earned graduate degrees in creative writing from Ohio University and Bowling Green State University, and received a Ph.D. in rhetoric and writing from Michigan State, where I wrote my dissertation on how poets navigate a changing literary landscape with their computers and mobile devices. I was one of the founding editors of GradHacker, a publication dedicated to helping graduate students succeed, and I’ve contributed to Inside Higher Ed and the Chronicle of Higher Education. In my academic career, I’ve developed and promoted literary events, edited scholarly and literary journals and publications, organized major conferences, facilitated workshops on nurturing professional identity, and mentored hundreds of students and young professionals.

I was born and raised in Pittsburgh, and I’m now an assistant professor of English at a small university in southeast Arkansas, where I live with my two very comical rat terriers. I’m engaged to a brilliant professor/writer/designer/gamer-geek, and in my spare time I love to cook, watch horror and sci-fi movies, play Cards Against Humanity, and experiment with my way-too-big drawer of makeup.