Effective Content Means Taking it One Day at a Time

Posted on January 24, 2016 by Jensie in Content

Okay, so our last blog post (How to Make Content Powerful by Planning Ahead) may have overwhelmed you a bit. But I'm not super sorry, and here's why: I know it will help you in the end. And, since I'm a mom, I'm really good at telling and giving people what they need instead of what they want. And so you get the same—but I promise it's out of love.

However, and this is a big one: as much as you or I want to have all our content pre-packaged and ready to go as soon as we plan it, there are limits to what we can do in a day or week. We have other things going on: businesses to run, families to take care of, heavy things to lift, sleeping. So the only way to really wrap your head around the content you're producing is to take it one day at a time. How do you do that? Here are a few ideas, assuming you've taken our advice and planned ahead for the month:

  1. Batch your content creation. If you're going to record a podcast, why not block out the time and record 2 or even 4? Depending on how long your episodes are, you can do the recording boom, boom, boom. Then, batch the editing (or better yet, send that off to someone else). 
  2. Schedule the time into your calendar. Every month, put a couple hours into your calendar for writing or shooting videos or whatever content you've got planned. Or rotate. Schedule an hour per week, then use our first tip: one week write blogs, the next week record podcasts, the next shoot videos. See how that works?
  3. Get into a routine. Even if you don't want to admit it, you're a creature of habit. If you get into the routine of writing blog posts on the first Thursday morning of the month, it'll get easier and easier—both the actual writing part, and the sitting down to get it done.
  4. Find an accountability partner, mastermind group, or coach. This will be a gamechanger. If you have someone checking in on you weekly, you'll better stick to your content schedule. I have a virtual assistant, Ellen. She needs my posts and podcasts every week to post them to social media. That keeps me moving, otherwise I get really early text messages nagging me for the links.

I hope that helps take some of the overwhelm off your plate. Committing to creating great content takes planning, time, and energy. But it's worth the effort. And if you take these tips to heart, it'll be easier to get over the hump and get into a routine that makes the content creation part of your work week. I would encourage you, too, to get help in whatever ways you can. There are lots of great options for virtual assistants and other partners to make the planning and creation of content simpler. You could even hire Slanted! We help a number of clients plan their years and months, write and post blog posts, edit and post videos, produce podcasts, and more. But you can do it. Good luck!

Jensie is the ringleader of Slanted Communication & Consulting. She is an expert in marketing, social media, content, and loves helping other entrepreneurs get started in their own adventures. Learn more about working with Jensie and her team here.