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Learn how to use your social media and other content to break the ice and get potential clients and customers to know, like, and trust you. Find out the best ways to introduce yourself and your business, and learn the differences between cocktail vitas, boilerplates, and elevator speeches.

Links from this episode:
American Psycho: http://www.imdb.com/title/tt0144084/
College Essentials 101: http://collegeessentials101.com/
Expertise: https://instagram.com/p/9M4tnxIvTq/
Boilerplates: http://www.getslanted.net/blog/let-s-talk-about-boilerplates-man
Facebook group: https://www.facebook.com/groups/167492653587119/ ​