Is Your Facebook Page Missing Something? 3 Things to Check Right Now

Posted on October 28, 2015 by Jensie in Branding, Work it Wednesday, Social Media

For most of us, Facebook is a place we interact with our current and potential clients. If you have a brick and mortar location, many people are checking your hours and for directions to your store on Facebook before they hit Google. Having a complete Facebook page is imperative to giving folks what they want when they seek you out. So, for today's #WorkItWednesday, I want you to go through this list and make sure you've got the total package on Facebook.

1. Basic business information: How to contact you, your website, phone number, address (if you have one). Again, if you are a retail location, please for the love put your hours of operation on your Facebook page. When you do that, people will be able to easily see if you're open or not right when they visit the page! So, if I'm craving the magic ice cream-filled doughnuts from The Parlor (and I always am) I can see that they are closed right now. Dang. Would you believe I worked with a client who had a bricks and mortar location that I knew nothing about? Yep. Nothing about his Facebook page had any indication that he had an actual office. These things matter, people!

2. High quality cover image and profile picture: This is the first thing people see when they visit your page. So beyond function (see #1) you want people to like your page and see that you are serious about what you're doing. There are so many free tools out there for making great cover images that you have zero excuses. At Slanted, we have Gerrit to do a lot of our graphic heavy lifting, but we use Canva for social media and blog graphics all the time. Your profile pic should be clean and easy to see. It doesn't necessarily have to be your face—logos work well for businesses—but take the time to make sure it looks good.

3. Current posts and reviews: Nothing turns me off a business than to see their website and/or social media haven't been updated since 2013. First, it makes me think they are closed. And you definitely don't want that. Second, it makes me think they don't take what they're doing seriously and I wonder about the business. (There are a couple of exceptions: delicious burger joints and doughnut shops never have great web presence, so you have to do the legwork.) But you should at least be posting once or twice a week to show people that there's life in your business. And reviews are SUPER important. Remind your customers to leave you a review on Facebook, Google, Yelp and anywhere else you can. Most of the time, they're happy to do it, they just need you to ask!

So take a few minutes today to look at your Facebook page as a potential client. What's missing? What needs to be fixed or changed? Get to it!