Work it Wednesday

While March Madness still isn’t over just yet (Go Green!), the month of March has come to a close. So we’ve got to wrap up our March Madness Challenge. How’d you do? How was your March Madness Marketing Makeover Month? I only wish I’d thought of that alliteration a month ago when this whole thing […]

Alright, Friday’s post explained what a press kit is and why you need it. So as our final March Madness challenge, we off you this outline for compiling your own press kit. It’s important to recognize that this doesn’t have to be fancy schmancy. Keep it simple! This is another five minute task. It may […]

As a follow-up to lasts week’s challenge to google yourself, we want to show you what you can do to make sure you are aware of what’s being said about you. We want you to control how people see you. And Google Alerts is a great tool to do that. Jensie has created this really […]

I was on the phone earlier today with Jensie and she asked, “How did we ever get by without Google?” Google has changed the way we use the internet. And for the month of March we want to help you help Google make you look good, but we’ll get to that in a second. March […]

Ever what you’re supposed to be posting to social media? How do you make good use of your networking sites? In a recent article, Social Media Examiner presented an 80/20 rule for content. This basically suggests that 80% of your content should be informative, but not sales/strategy oriented. It can be anything that appeals to […]

How do you know what avenue is the best to pursue to get the best marketing results? With all the emerging social media outlets and the old faithful (Facebook, email newsletters, etc.) how can you identify which one will be the best for you and your company’s needs? Go where your audience is. It sounds simple […]

Thanksgiving (n.): The one day a year that Americans eat all the food they want without giving a second thought to how much they are eating First, an interesting bit from the New York Times about the top Google searched foods for Thanksgiving. Check it out here. Whatever your favorite is, we can all agree […]

So you know you’re supposed to blog. Do you know why? Do you know why you need a blog? Do you want to build a community? Show your expertise in your topic area? Give existing community members some great content? Build SEO? These are probably reasons we should all be blogging. Just like social media, we’d never […]

Today for Work it Wednesday, we’re gonna tackle a little (big) piece of marketing: your content. Taking time to write a blog or newsletter can be such a pain. The hardest part is deciding what to write. How many times have you sat down to write a blog, knowing that you really need to get […]