Entries for 'Jensie'

According to my own editorial calendar (that I made) I’m supposed to be blogging today about SEO. When I saw that, the chunks kind of rose up in...

You already know that your site is supposed to be mobile-friendly. You heard about the Google thing. You may have even been contacted by your website ...

So even though I got my Master's at the University of Michigan (Flint campus), we have always been die hard Michigan State fans. They gave my spou...

It's true! We have made it back to the blog. After a brief 4 or so month hiatus, we're back in action on our swanky new site. Here's what&...

Well, I hate to admit it, but I have to. We fell off the planet. Just for a week or two, but it’s been wild around here. And I don’t really see it getting much better, but we’ll try to keep the wheels on our wagon through the next couple months of transition. See, we […]

Reports from the field this week are that some folks experienced a dip in the Facebook likes recently. Don’t panic. I found out because someone tagged me on this graphic: I’m not sure where this came from, but whoever panicked didn’t read up very well on what Facebook was ACTUALLY doing. Which is this: pages […]

Does your business have a press kit? Wait, back up. Do you know what a press kit is? A press kit is a way for you to give reporters the tools they need to write a story about you. Assuming you want them too…. You do! Even in the age of content marketing and social […]

As Jensie promised in her post last week, this week’s March Madness challenge is to do your own boilerplate audit. Here’s the gist: Q: How do I do a boilerplate audit? A: Start with your elevator pitch. Write it down. Now, from there, look at all the places you write an ABOUT blurb for your […]

Recently, I’ve been working with a client to clean up her online bios. As she has a prolific web presence, we have scoured high and low to make sure all her online bios say the same things. As she has changed her offerings, published a book, and is actively working to grow her brand in […]